In Business Your Appearance Determines Your Worth

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Established event organisers will tell you that your appearance determines your worth. A while ago, there was a discussion over the radio on a topic that revolved around the same theme. The host talked about knowing your worth and never settling for less, and I found it very interesting. As much as the discussion focussed entirely on the content creators, I upscaled it and took it as very wise advice to all the young men who are still searching for a job. Others have ventured into the business of bidding and trying to win tenders in a world, so competitive that many have labelled, “know-me and get-the deal.”

Why Link Appearance With Worth

Though the conversation was good and made a lot of sense, one thing came to my mind. I asked myself, whether a content creator or a young person delving into the job market should value themselves as the established ones. In the comedy world, for instance, can a new entrant charge for such an amount as what Churchill charges? After careful thought, I realized that you are worth how you present yourself during the negotiation of a deal.

Negotiating Like A Pro

In a recent interview with Dr. Kingori, Walter Mong’are popularly known as Nyambane, puts this clear. He points out that content creators and anyone who is venturing into business must understand their clients. The gigs are not always about money, because in some, you get publicity and marketing. The whole aspect of negotiation is beyond who you think you are and understanding the ecosystem. At times, a pro bono service can make more sense to you as compared to the amount of money on offer. The legendary comedian says that people will value you depending on how you arrive for a gig. If you arrive in a matatu or motorbike, then you want to charge a gig the same amount as an already established content creator, and the clients won’t take you seriously. You cannot arrive in a Starlet negotiate for a gig worth 3 million and expect to win.

Here are the key points from the interview:

Understand who you are, your product and your service
Appreciate the curve of growth. Accept to go through the process, before your product penetrates the market.
Your product can’t be everywhere. Make your product scarce.